Marketing Analytics

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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World: Making Sense of Consumer Data in a Digital World

University of Virginia Press

Marketing Analytics: Essential Tools for Data-Driven Decisions

O'Reilly Media

Lean Analytics: Use Data to Build a Better Startup Faster

PEARSON (France)

Etudes et analyses marketing 8e édition          

Marketing Analytics (English Edition)            

Essentials of Marketing Analytics | 1st Edition  

Wiley

Marketing Analytics: Data-Driven Techniques with Microsoft Excel (English Edition)

Notion Press

Introduction to Marketing Analytics              

Kogan Page

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

SAGE Publications Ltd

Applied Marketing Analytics Using R